Ethereum Address Service (EAS) Rebrands to Mapstone

NEW YORK, NY — December 1, 2025 — Ethereum Address Service (EAS) today announced its official rebrand to Mapstone, reflecting the company’s broader vision around digital geography, blockchain infrastructure, location-based systems, and Ethereum-powered digital experiences connected to real-world locations.

Originally launched as Ethereum Address Service, the platform began with a strong focus around blockchain-based address collectibles and bringing real-world addresses onto Ethereum infrastructure. Over time, however, the platform evolved far beyond the concept of a traditional address registry or naming protocol.

As the ecosystem expanded into Address NFTs, Address Quest™, marketplace infrastructure, geographic participation systems, real-world data integrations, and broader initiatives connected to digital geography, the company determined that the original EAS branding no longer fully represented the platform’s long-term direction.

The company also stated that “Ethereum Address Service” increasingly created confusion around the platform’s broader vision, as the ecosystem had evolved into something significantly larger than a simple blockchain-based address service.

Why Mapstone?

The name Mapstone was chosen to reflect two foundational ideas behind the platform’s long-term vision.

“Map” represents geography, physical locations, mapping systems, and the growing digital layer forming around the physical world. “Stone” references permanence and immutable blockchain infrastructure — information that is effectively set in stone through public blockchain records.

Together, the name reflects the company’s focus on building persistent digital systems connected to real-world geography through blockchain technology.

Looking Beyond EAS

“Ethereum Address Service was originally created around the concept of bringing real-world addresses onto blockchain infrastructure,” said founders Laura and Will Corbett. “As the platform evolved, it became clear that the broader vision extended far beyond digital addresses alone. Mapstone better captures where the platform is heading — toward digital geography, location-based participation systems, public blockchain infrastructure, and new digital layers connected to the physical world.”

Platform Expansion

Mapstone’s ecosystem now includes location-based digital collectibles, blockchain participation systems, marketplace infrastructure, public geographic data integrations tied to real-world locations, and broader initiatives connected to digital geography and real-world systems, including Mapstone Asset Management.

One of the platform’s core systems is Address Quest™, which incorporates publicly available housing market data into a blockchain-based participation environment built around Address NFTs and geographic regions across the United States.

The rebrand to Mapstone will apply across the company’s website, marketplace, branding, and future platform development initiatives moving forward.

About Mapstone

Mapstone is operated by Mapstone Labs LLC, a blockchain technology company focused on digital geography, location-based digital collectibles, Ethereum-powered participation systems, and public blockchain infrastructure connected to real-world locations and geographic data.